Spanning 29 countries across five continents, the French language is spoken by around 70 million people. Widely considered to be one of the most useful business languages in the world, French is a must-have in your arsenal of languages.
Waterstone Translations is a leading provider of English to French translation services. Headquartered in Shanghai, we have successfully looked after the translation needs of multinational companies, law firms and Fortune 500 companies around the world.
The case study on the right provides a summary of how our professional French translation services was able to help one multinational clothing company with their translation needs.
On a monthly basis, we receive hundreds of applications from French translators looking to join our already sizeable team. To cope with this administrative challenge, we have developed a screening process that ensures we only recruit the very best. Typically, we only add a translator to our team when they have shown translation skills to be at the same level, if not higher, than our existing members. Considering that our team of translators are already the crème de la crème of the industry, passing our tests are no mean feat. This works well for us, since at Waterstone, we believe that the quality of our translations starts with the quality of our translators.
As one of the six official languages of the United Nations, French certainly holds great influence in the world. In fact, French is the official language to 29 countries. Naming the target country and audience will be one of the questions our team of experts will ask of you. If you do not have this information however, there are two main groups of French which is most requested, namely, European French and Canadian French. This is usually enough for us to go on. However, should you know the specific country, we are able to localize the French translation further to provide a completely localized translation for your target market.
Lacoste is a French clothing company, founded in 1933 by tennis player René Lacoste and André Gillier. It sells clothing, footwear, eyewear, leather goods, perfume, towels and watches. The company can be recognized by its green crocodile logo.
We partner with Lacoste as one of their preferred translation vendors. As well as English to French translation services, we also provide translations for Spanish, German and Italian. The large bulk of translations we have performed for Lacoste is for their website.
The French are detail orientated and well organized. They value careful planning, rational thinking and long-term objectives. In a business meeting setting, meetings usually follow a strict agenda and presentations are always well prepared, comprehensive and professional. The French would normally speak their own language out of respect for their culture, even though the majority are competent in English.
In terms of translation, this may mean having all your presentation material translated into bilingual format, showing respect to your French counterpart’s culture. It may also mean making sure that all correspondence and meeting notes have been checked for typos and grammatical errors – after all, the French are sticklers for detail. Any hard sell methods are likely to cause offence, instead, a well written translation that is informative and takes a logical approach will appeal to the intellect of the French, giving you the best chance to succeed in the French market.
At Waterstone, we have experience with cultures from all over the world. One of the added values we bring to the table is the ability to put practical business culture to the attention of our clients. Our consultative approach aims to provide you with a service that is more than just translation.
It is important to note that we would never censor any information from your translated documents without your permission.
If you are looking for a French translation company or subtitling company, it is definitely worth getting in touch with us. We also provide translation services for a wide range of languages. Check out our list of languages to find out which languages we support!