5 Things To Keep In Mind When Hiring A Chinese Interpreter


Posted on Sunday, May 24th, 2020 12:20 pm

If you are traveling to China for a business or pleasure trip, you must be looking for professional translation services or experienced interpreters. People visiting their production houses, suppliers, or associates need the best business translation services to scale their business. But you also need English to Chinese translation services during your vacation to China.

Regardless of the reason, for great Chinese translation service, you have to hire an experienced interpreter. This means you must partner with the best Chinese translation agency. Having an interpreter with you helps bridge the cultural gap and overcome the language barrier to make your trip more comfortable.

Here are five of the most important things you must keep in mind when choosing the best Chinese interpreter.

1. Evaluation and analysis

Not everybody has the vocal clarity and fluency to make a good interpreter. You need to work with someone who has a neutral accent so you can easily understand their speech. You cannot risk hiring a reliable interpreter from a translation agency unless you do not assess the company’s credentials. Anyone who wishes to appoint a Chinese interpreter must double-check the reputation of the company before making a choice. Another thing you can do is verify a list of its previous clients. Conducting a background check of the company and its past clients will help you assess the quality of their services.

2. Pay attention to your needs

Identify your needs before hiring a Chinese interpreter. Waterstone Translations offers two kinds of interpretation services: consecutive interpretation and simultaneous interpretation. Consecutive interpretation is suitable for all occasions, such as business presentations, meetings, and discussions. Once the speaker completes a sentence, the interpreter translates the language and does not use any special equipment. If an interpreter is interpreting a presentation off-stage or on-stage, they will speak into a microphone so everyone in the room can understand what the Chinese speaker is saying.

Simultaneous interpretation takes place in real-time. Generally, this type of interpretation works best for high-level meetings, large conferences, and conventions. Since simultaneous interpretation demands expertise and can be mentally taxing, it is common for an interpreter to take regular breaks during the session. In many cases, two interpreters take turns to interpret a large event.

3. Terms and conditions of the contract

Partnering with a translation agency for interpreting services requires you to sign a contract. However, never sign any document that has hidden clauses or does not mention all details of the contract. Translation services expect you to abide by a legal contract because you cannot treat your interpreter like a casual assistant. 

Legal contracts mention the terms and conditions that you must agree to when hiring an interpreter. You cannot make your interpreter work for extended hours unless indicated in the agreement. Similarly, the agreement also protects the interest of the client. Some clients require that the interpreter they choose must match their accent or use a particular tone. All such details are stipulated in the contract.

4. Software and equipment

If you need an interpreter for a conference, some participants will require portable systems referred to as the ‘whisper system’ to hear the audio output of the simultaneous interpreter instantly. When you hire an interpreter with us, we provide our interpreters with a microphone and a headset in an isolated booth, and the listeners receive individual headsets. There is no equipment failure to guarantee smooth translation services

5. Training or experience?

When choosing a professional translation service, you always wonder whether you should go for training or experience. However, both factors are essential when selecting a translation agency for hiring an interpreter. Experience or training alone cannot guarantee successful interpretation services.

While training allows interpreters to become familiar with the general requirements of most clients, experience helps them adapt to the nuances of conversations. Hence, both elements are equally important when choosing an interpreting service for your needs.

Final Thoughts

We provide professional translation services because we work with professionally trained and experienced interpreters. Our rigorous screening process allows us to handpick the best translators and interpreters to exceed your expectations. If you want to know more about our translation services and interpreters, don’t hesitate to get in touch with us.

Why Translation Services Are An Invaluable Tool For Marketing


Posted on Thursday, May 14th, 2020 12:11 pm

It is not surprising to see how businesses are benefitting from an interconnected world. Global marketing offers a myriad of benefits for all big, small, and medium businesses. Creating marketing strategies for a broader audience allows any emerging or established enterprises to connect with more users.

But how can translation services help businesses convert more customers? Many companies view translation services as a method to enter new markets. Many companies use these services to boost sales in new language markets the same way their business website did locally.

Sadly, all these efforts may eventually lead to disappointment. That’s because not all translation services can provide localized and accurately translated content. As a company or business, you need to partner with authentic and professional translation services as a marketing tool.

How Are Translation Services An Invaluable Tool For Marketing?

Before you recruit any translation service, you must brainstorm the message you need to send across your audience. Doing so requires that you perform market research to know how your target audience communicates. This will also help you learn how your marketing techniques will resonate with your new demographic. Businesses that fail to focus on the cultural, social, and economic backgrounds of their target users have long been the downfall of many who choose to ignore the need for proper market research to fail to create a customized marketing campaign.

Working on a localized marketing strategy to expand your marketing efforts requires that you have an excellent understanding of your users’ local language. When you identify the standard terms and popular words they use to communicate and make purchases, you can easily translate your business message in words that appeal to your international audience.

China ranks as the world’s second-largest economy. When we look at the progress of the Chinese market, it is easy to see why businesses are looking for opportunities to capitalize on the investment areas that the country offers. The country has a population of over 1.3 billion people, which makes China lucrative marketing for every business.

However, history reveals that launching or expanding a business in China is not as easy as it seems. Conducting extensive market research and formulating a detailed business plan can help you scale your business in China. One of the most important things to note is that China boasts several different autonomous regions, each having their distinct markets. For that reason, conducting market research is crucial for any new business launching in China.

What could be a better way to connect with all the different regions in China than using their local language? Businesses must focus on hiring the best English to Chinese translation services to create a personalized connection with their new audience. 

Why You Need A Professional Chinese Translation Agency To Conduct Business In China?

Expert translation companies can help a business enter the booming Chinese economy. With time, there is an increase in the demand for Mandarin translation services. Translation services that provide localized and accurate Chinese translation services are also aware of the laws and regulations that businesses must follow to conduct business in China. Such intricate knowledge can come in handy when a new company is launching operations in China.  

A global business needs to avoid offending international clients because of translation errors and blunders. Professional translation services can help you translate your official website and promotional content to bridge the gap between you and your Chinese customers. Qualified and expert translators know the exact words and terms that fit into the right context.

Improper translation can also result in legal battles and cause irreversible damage to a company’s reputation. Eventually, you end up losing your clientele and profits. If you are dealing with sensitive products such as medicine and food, poor translation services can risk the health of your consumers. That’s where a professional Chinese translation agency comes in the picture. 

Final Thoughts

Since China’s business regulations and policies are changing at a rapid rate, it is easier to set up and expand a business in China, especially within the country’s internet finance and digital health sectors. Collaborating with an expert Chinese translation company can help you send your marketing message across and spell out all terms and conditions accurately.